Forget About Ovi, We’ll Use “Nokia” Starting Today

That’s right! Starting today, we’ll be using the “Nokia” branding in all products and services related to Ovi.



We can recall back in May that Nokia announced its plans to discontinue the Ovi brand and will go into rebranding all services under the main and more popular “Nokia” brand. Though this move won’t disrupt the entire service roadmaps, what this means is simply a rebranding. That is, your favorite applications like Ovi Maps will be called Nokia Maps, the Ovi Store will become Nokia Store, the Ovi Mail to become Nokia Mail, and etc. Of course that will also mean replacing Ovi logos with just Nokia.

Ovi Store Renamed to Nokia Store

This transition has already begun in July and Nokia said it’s expected to be completed by end of this year. In fact, when I visited the Ovi Store earlier today – I noticed it has already been renamed to Nokia Store and the Ovi logo was replaced as well. I’m pretty sure the site’s URL will soon redirect to a new one sans the word “ovi”.



So as early as now, I encourage you to make use of the new brand name for anything Ovi-related to avoid confusion. To be honest, I find it quite hard to explain to non-techie people what is “Ovi” and how it is associated to the phone maker, so I’m glad to see Nokia centralizing its services and unifying its identity just under a single brand. Nokia, that is.

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