LG Optimus Sol (LG-E730) Announced: Rocks AMOLED Display, 1GHz Processor, and Gingerbread

LG announced today another smartphone on its Optimus lineup and the Korean phone maker named it as LG Optimus Sol.

So what’s in the name? Well, a quick search on big G’s database reveals Sol as the Latin term for Sun, as in the star at the center of the Solar System. But heck we’re talking smartphone here, right? Well, LG Optimus Sol certainly got its name because of its 3.8-inch AMOLED (termed as Ultra AMOLED) display which offers lesser contrast on readability of text and images even at direct exposure to sunlight. Powered by a single-core 1GHz Snapdragon processor and packed with 512MB of RAM, LG Optimus Sol carries Android 2.3 (Gingerbread). There’s also a 5MP auto-focus camera, but with no Flash.



Though Optimus Sol already got a 1,500mAh battery, which I believe is enough for phone with entry-level hardware specs; LG built this handset with enhanced idle-based power management system that boosts battery life by 20 to 30 percent. Not bad, really.



Available in black, titan, and white – the LG Optimus Sol will be introduced first in Europe beginning mid-September, followed by Central and South America. Looks like this phone won’t land in the Philippines, but I’m quite confident grey markets will have it on their list. Surely we’ll let you know once we spotted one.



Click to Read Press Release

LG DIVERSIFIES SMARTPHONE LINE-UP WITH USER-FRIENDLY OPTIMUS SOL

New Phone Boasts Elegant Design, First-Class Display, Great Multimedia

Connectivity



SEOUL, Aug. 22, 2011 – LG Electronics (LG) today announced the latest

addition to the LG Optimus smartphone series: the LG Optimus Sol

(LG-E730). Running on the Android 2.3 Gingerbread platform, the LG

Optimus Sol offers 9.8mm slimness with a brilliant 3.8-inch "Ultra

AMOLED" display. Sol is aptly named for its high clarity display which

makes content easy to see even in bright and sunny conditions.



"The Optimus Sol stands out from its competitors as the most affordable

1 GHz Android smartphone with an AMOLED display," said Dr. Jong-seok

Park, President and CEO of LG Electronics Mobile Communications Company.

"By introducing a no-nonsense phone that boasts one of the best displays

on the market, we think we have a real winner for consumers looking for

a subtle but visually stunning phone."



With a depth of only 9.8mm, the LG Optimus Sol boasts a sophisticated

design, solid feel and enhanced user experience. Users can enjoy a great

web browsing performance thanks to the 1GHz CPU, as well as enhanced

Flash 10.1. on a 3.8-inch WVGA Ultra AMOLED display with a superior

color gamut. The new and improved Ultra AMOLED display has a two-fold

advanced reflection rate compared to standard AMOLED displays, and

reduces image quality degradation.



The device uses an enhanced idle-based power management system that

boosts battery life by 20 to 30 percent. With the Dark UI selected, the

Optimus Sol utilizes less white light in order to extend the battery

life performance. The phone includes a 5.0MP camera for fast

auto-shuttering, auto-focusing and shot-to-shot. Users can also take

full advantage of multimedia connectivity via onscreen links to DLNA and

Wi-Fi Direct.



This new handset will be introduced in Europe beginning mid-September,

followed by roll-outs in Central and South America. The Optimus Sol will

be available in black, titan and white, availability depending on the

region.

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