Philips Electronics Join Cebu City Sinulog 2011

It’s a week more to go yet the people of the Philippines “Queen City of the South”, together with the guests from several parts of the world already feel the excitement of what’s going to be another big event in the city.

Main events of Sinulog 2011 will kick-off this Sunday, but as early as that – the city is showcasing cultural events and mall shows including those of consumer electronics.

Dutch company Royal Philips Electronics, Inc. - or best known to us as Philips – joined the city celebration of this year’s Sinulog festival. Philips held a special 3-day event at the Ayala Activity Center showing-off various consumer electronics products and gadgets - ranging from entertainment appliances; kitchenware like the Aluminum or “ALU” series of blenders, juicers, and steamers; their high-tech personal dental health care gadget called Sonicare toothbrush, as well as men shavers and women hair dryers and stylers.

“Just as we endeavor to celebrate the Sinulog Festival every year, Philips Consumer Lifestyle believes that life in itself is a celebration and intends to “Celebrate Life” with the many happy and experiential moments that we can share with families and love ones each time one uses our products,” explains Philips Consumer Lifestyle Business Leader Victor Caindec.

Prior to the tour to see the top of the line household appliances from Philips, the members of the press and bloggers had a quick briefing of the latest product lineup the company will launch in the country.

There’s the Esee Camcorder which will basically compete with Cisco’s Flip, their flagship speaker systems SoundSphere MCi900 and SoundSphere MCD900, the Fidelio Music Lounge which is a portable docking speaker for iPods and iPhones, among others.

Philips also showcased the gigantic Cinema 21:9 Platinum HDTV which is the world’s first cinema proportion 3D TV. This 3D TV is equipped with Philips' Ambilight technology which visually extends the picture on screen beyond the TV frame by projecting a halo of light from behind the TV into the surrounding walls.

That’s the first time I saw a HDTV that supports 21:9 aspect ratio, and the Philips rep told us that’s actually the first unit here in the Philippines. Awesome!



We’ll talk more about Philips' latest products this week, so just stay tuned!



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